VITA means LIFE in Italian and is also derived from the word VITAMIN, which is a source of energy and vitality in life.
VITA 源於義大利文 LIFE，同時也取自 VITAMIN，是生活中能量與活力的來源。品牌精神以 LOHAS 為宗旨，崇尚健康自然的生活型態及簡單愉悅的生活態度，並著重個人獨特生活品味的呈現。